Adobe Firefly

Firefly is the new family of creative generative AI models coming to Adobe products, focusing initially on image and text effect generation. Adobe Firefly is a fast, intuitive way to create AI-generated art in a variety of styles. The vision for Firefly is to help people expand upon their natural creativity. Adobe Firefly is a standalone web application , It offers new ways to ideate, create, and communicate while significantly improving creative workflows using generative AI. In addition to the Firefly web app, Adobe also has the broader Firefly family of creative generative AI models, along with features powered by Firefly in Adobe’s flagship apps and Adobe Stock. Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.